MEDIA TRAINING

BECOME A WELL PREPARED SPOKESPERSON ABLE TO TAKE ON THE MEDIA

MEDIA TRAINING

PROFESSIONALIZE YOUR MEDIA APPEARANCE

Are you appointed spokesperson, it is your job to prevent a media crisis, by knowing how to collaborate well with the media. When in the eye of a media storm, it becomes essential to preserve your company brand, take charge of the facts, and become a positive part of the story.

WE HELP YOU GET IT RIGHT IN MEDIA SITUATIONS

•Develop your key messages.

•Deliver sharp, clear, and inspiring interviews and comments.

•Become alive in front of a camera.

•Collaborate well with journalists, and understand the media agenda.

CEO, shipping company Skansi Offshore

“

Absolutely high-end media trainer, with excellent understanding of our organization’s needs when in the media eye. I learned that when interviewed, time is a scarce resource making it essential to get your key message out there quickly, sharp and clear.

TIME

1 OR 2 WORKSHOP DAYS

6 HOUR DAILY SESSIONS

30 MIN. PREPARATION

DELIVERANCE

TEAM/INDIVIDUAL TRAINING

PROFESSIONAL JOURNALISTS

BASIC OR BRUSH UP TRAINING

LEARNING

SPOKESPERSON PREPARATION

REAL LIFE CASE TRAINING

PERSONAL COM. STYLE

MAKE OR BREAK THE MEDIA MOMENT

TRAINING FOR THE TV INTERVIEW

When buying the full media training package you will be trained for the tv situation in front of a camera. Be aware that will put extra pressure on you as a spokesperson, but it is also your chance to build trust and excel when presenting your focus on the story. Simply because your non-verbal language will lift your message- or break it if you do not have the professional skills acquired.

All our technical and journalistic trainers have worked within tv and media production at national tv stations and within corporate tv production.

EXAMPLE OF TRAINING FOCUS

MEDIA KNOWLEDGE

What is a great story for a journalist, and what does it take to become chosen as an expert or business relevant interview guest?

KEY MESSAGE FOCUS

How do you deliver a sharp, clear, and inspiring message of interest for others?

Learn the essential methods for becoming an impactful spokesperson for your organization.

INTERVIEW AND TV TRAINING

Become a strategic interview guest who knows how to take the scene.

Train key message, dilemma communication and the critical interview situation.

Get comfortable within different interview situations and media channels.

Learn the language of non-verbal communication and become alive in front of a camera when on the road to developing your personal style.

BECOME CHOSEN BY THE MEDIA

HOW WE WORK WITH YOU

Together with you we develop your key messages designed for the fast media production, train your ability to deliver strongly and daringly and be of interest to the media consumer.

We advise you strategically on journalistic angles and how to fairly win the media game. We do not believe in training your ability to avoid and hide your actions and responsibility. We believe being open but strategic when interviewed and staying true to your values, will lead to understanding when in a media crisis and lead to more interest in your company.

SHARPEN YOUR INTERVIEW SKILLS

Director Expert Department. patient organization Astma Allergy Denmark

“

The training made me more aware of how I can become a more interesting spokesperson: more relevant and able to comply to the wishes of the organization I represent. I give 10 out of 10! Especially our media trainer Vibeke Hartkorn came well prepared for our industry and has a unique ability to find the right media angle as well as uplifting you as a spokesperson.

OUR PROMISE

We set goals in corporation with you

We are ambitious on your behalf

We listen and seek to understand your perspective

We are with you all the way in your challenges and possibilities

We are honest and kind, energetic and resultdriven

CONTACT US

Feel free to call or e-mail our CEO, Vibeke Hartkorn, if you wish to know more about what we can do for you personally or the company you represent. We take non-binding meetings to get to know you.