Raise your profile
This case was about a need to increase public profile in order to have a shot at winning a prestigious award, which was decided via a public vote on social media. Unlike several of the other nominees, this person had very few followers.
We focused on developing a strong visual campaign for SoMe that the public couldn’t help but notice, with strong value-based messages that would make the reader reflect. In addition, we worked on a strong campaign positioning, in collaboration with digital advertising experts. We had professional photos taken and wrote a portrait article, not to get the interest of the press but the interest of the SoMe users on various SoMe platforms.
The ad gave exposure to thousands of readers. Our candidate managed to win this award, as well as raise public profile and increase general awareness.
Are you aware of the opportunities you have to raise your profile and get your cause public attention?