CASE: COMMUNICATION STRATEGY
Structure for communication
The need for a communication focus in this company started with a poor employee satisfaction survey, which showed a lack of trust in top management, a lack of commitment to the new business strategy, and a lack of a unifying corporate culture.
We set out to develop an internal communications manual with a structure for communication, as well as methods for a strategic business focus. We focused on employee engagement, effective meetings, and communication training.
We achieved visibility of top management within the organization, and trained managers at all levels to facilitate strong dialogue and develop an aligned language and culture across the organization. The focus on strong strategic messages enabled the business strategy to be understood, received, and executed. This was all tied up in a clear structure, so that everyone knew who, when, and how to communicate internally, so that structure roles mandates and responsibilities became the breeding ground for engagement and a shared culture across the organization.
Could your organization become better at communicating your strategic messages, building commitment and execution?