CASE: COMMUNICATION TRAINING
International business development
The co-owner of a company moving towards internationalization was tasked with starting up partnerships in new markets.
We trained dialogue methods based on cultural understanding and differences in business mindset. Specifically, it was about communicating the headquarters strategic objectives to partners in new markets in South America, the Middle East, Asia, Europe, and North America. We trained specific dialogue methods and conflict management. At the same time, we worked on the ability to communicate the strategic narrative.
The leader succeeded in establishing partnerships in the selected markets, which became a prerequisite for the company’s later sale of DKK 600 million.
Would it be important for your organization to develop a strategic narrative, and cultural understanding, in order to be well equipped to successfully negotiate and collaborate internationally?