CHALLENGE
Top management lacked strong sales results and reached out to us. We immediately saw that there was a lack of aligned dialogue methods or unified storytelling about what value proposition the company did for various stakeholders.

FOCUS
We developed a stakeholder strategy based on who was most important to influence, and how. From there, we trained dialogue methods and developed specific sales messages, making stakeholders aware of the value they could expect. We developed the strategy in collaboration with Top Management and trained the various sales teams in communicating and executing the new stakeholder strategy.

RESULT
The various sales teams found it much easier to establish loyal customers and partners, and management saw alignment in the sales organization, resulting in increased sales. The company was subsequently made ready for sale to a major US player within their industry.